Competitive.
Compliant.
Confident.
Strategic legal counsel for the cannabis industry, emerging markets, and growing businesses.
In highly regulated industries, having the right legal guidance turns obstacles into opportunities.
With over a decade of hands-on experience across cannabis, food and beverage, and wellness industries, we help clients anticipate risks, navigate complex regulations, and capitalize on growth – on your own terms. Recognized by industry and peers for excellence, our award-winning team combines deep legal expertise with strategic insight to protect and empower your business at every stage.
Legal Guidance & Counseling
We provide strategic legal advice tailored to our clients’ business objectives, helping them navigate complex commercial, regulatory, and operational challenges with confidence and foresight.
Licensing, Regulatory Compliance & Administrative Law
We assist clients in obtaining and maintaining licenses, ensuring compliance with evolving regulations, and representing them before administrative agencies to protect and advance their business interests.
Litigation & Dispute Resolution
We represent clients in high-stakes disputes with rigorous, results-focused advocacy, whether through negotiation, alternative dispute resolution, or traditional courtroom litigation.
Meet Heidi Urness, Attorney
Heidi Urness has earned a national reputation as a skilled, tenacious, and results-driven attorney, having successfully represented a diverse array of companies, entrepreneurs, investors, and licensees in the cannabis industry and beyond for over a decade. Heidi and her team are proud to offer direct legal guidance, providing clients with practical solutions and strategic legal support throughout all stages of the business lifecycle.
In addition to crafting and executing expert legal strategies on behalf of clients, Heidi is dedicated to strengthening the credibility of the cannabis industry as a whole. Heidi regularly authors articles for legal journals and industry publications, and speaks to business groups, academic institutions, and government bodies on cannabis legal issues. Heidi is consistently recognized is consistently recognized as one of the leading attorneys in cannabis law, with national honors for legal excellence, influential legal writing, and sustained professional impact including:
Woman in Cannabis Award (Legal) Green Market Report, 2024
Notable Practitioner Chambers Legal Guide, 2024
Distinguished Legal Writing Award Burton Awards, 2024
Global Top 200 Cannabis Attorney Cannabis Law Journal, 2021 – Present
Super Lawyers Rising Star, 2021 – Present
Top 30 Powerful Cannabis Attorneys You Should Know mgMagazine, 2018
What Clients Say
The true measure of our work is our clients’ experience. Here’s what they say about the value we deliver:
★★★★★
“Heidi will never make you feel as if you’re ‘just a client.’ She will make sure everything is done in her power to ensure you receive the fairness this industry and the legal system rarely give without an extra push. Heidi is in a league of her own when it comes to putting in the work to get the wanted results.”
Client of Heidi Urness Law, PLLC
★★★★★
“‘Thorough’” is Heidi’s middle name! Heidi has been extremely involved with us every step of the way, and we wouldn’t trust anyone else with our trademarks. While she has years of experience (that clearly shows in her work) she has never made us feel inadequate or unintelligent for asking questions.”
Client of Heidi Urness Law, PLLC
★★★★★
“Heidi provided excellent advice and support from when I first reached out to her. She stepped in, took over the communications, reviewed everything, and found an opportunity to resolve the problem by agreement. It was seamless and she provided great guidance during the entire process.”
Client of Heidi Urness Law, PLLC
News & Insights
A Deeper Dive Into Our Services
Discover the depth and breadth of our expertise, tailored to your legal and regulatory needs.
Intellectual Property ◦ Advertising & Marketing ◦ Brand Protection
Developing, protecting, and enforcing intellectual property, including trademark strategy, advertising and marketing review, and brand protection across regulated and emerging markets.
Corporate Formation ◦ Commercial Transactions ◦ Contract Disputes
Counseling businesses through entity formation, commercial transactions, and contract disputes, and providing strategic guidance designed to protect enterprise value and resolve conflicts efficiently.
Licensing ◦ Regulatory Compliance ◦ Administrative Advocacy
Guiding clients through licensing and regulatory requirements, managing ongoing compliance, and representing businesses in administrative proceedings and regulatory disputes before federal, state, and local agencies.
Heidi Urness Law, PLLC 