Competitive.
Compliant.
Confident.
Legal strategies and solutions for cannabis, CPG, and beyond.
In industries full of challenges, having the right legal guidance turns obstacles into opportunities.
With over a decade of hands-on experience across cannabis, food, and wellness industries, we help clients anticipate risks, navigate complex regulations, and capitalize on growth – on your own terms. Recognized by industry and peers for excellence, our award-winning team combines deep legal expertise with strategic insight to protect and empower your business at every stage.
Compliance
Regulated industries move quickly, and mistakes can be costly. We help you navigate rules, adapt to regulatory changes, and build a foundation for sustainable growth.
Contracts & Licensing
We leverage more than a decade of hands-on experience to see around corners, anticipate risks, and create contract strategies that keep your business ahead of the curve.
Litigation
When disputes arise, you need a fierce advocate working tirelessly to defend your interests. When conflicts strike, we fight strategically and relentlessly for our clients’ success.
Meet Heidi Urness
Heidi Urness has earned a national reputation as a skilled, tenacious, and results-driven attorney, having successfully represented a diverse array of companies, entrepreneurs, investors, and licensees for over a decade. Heidi and her team are now proud to offer direct legal guidance, providing clients with practical solutions and strategic support.
In addition to crafting and executing expert legal strategies for clients across all stages of the corporate lifecycle and in litigation, Heidi is dedicated to strengthening the credibility of the cannabis industry as a whole. Heidi regularly authors articles for legal journals and industry publications, and speaks to business groups, academic institutions, and government bodies on cannabis legal issues..
Woman in Cannabis Award (Legal) Green Market Report, 2024
Notable Practitioner Chambers Legal Guide, 2024
Distinguished Legal Writing Award Burton Awards, 2024
Global Top 200 Cannabis Cannabis Law Journal, 2021 – Present
What Clients Say
Here’s proof that we don’t just navigate regulatory and market challenges — we turn them into a competitive advantage for our clients.
★★★★★
The prompts in the Pocket Guide got me unstuck in a single weekend. Sometimes you just need a nudge to get moving again.
Naomi Flores
★★★★★
The book gave me structure and clarity I’d been missing for years. It’s practical, encouraging, and feels written by someone who’s been there.
Priya K.
★★★★★
The monthly call and worksheets made all the difference. Having both tools and accountability gave me the confidence to finally finish my projects.
Jordan Lee
News and Insights
Buy the Book
I’ve priced this guide as fairly as humanly possible so creators aof all stripes can join the creator revolution.
Pocket Guide
$9
A bite-sized PDF with 10 quick prompts and exercises from Creator Rising.
Full Book
$19
The complete digital guide.
The Complete Digital Guide
$49
The guide plus exclusive extras designed to keep you accountable and inspired.
Heidi Urness Law, PLLC 